Young Shits Winner
OreNo
Oreo
Come up with a creative commerce experience to drive Oreo sales in a fun way.
The Ask
Knockoff brands take billions of dollars of revenue away from Oreo annually.
The Insight
Compete with the store brands and private labels by becoming them.
The Idea
Role: Art Director, Designer
Credits: Sami Frankel (Copywriter)
Other brands are cheaper, have a different texture, real Oreos were sold out... all excuses of people who choose to consume an inferior cookie. So we’re calling BS on those excuses and creating the only Oreo brand certified knockoff cookie, OreNos: a playful, low-effort way of dominating the chocolate sandwich cookie competition.
We’re not just selling knockoffs-- we’re creating an entire experience around the Oreo brand through a new product launch and temporary sampling and trade-in programs.
The Only Oreo-Certified Oreo Dupe
How The Cookie Crumbles
Create Our Limited Product
We’ll treat OreNos like any new Oreo product launch, with typical social posts and in store placements. People will be able to buy this product both online and in-stores at a price point slightly more affordable than regular Oreos.
OreNOT is a pop-up in select cities designed to mimic the sketchy alleyways and areas where people usually buy knockoffs. Here, people can sample OreNos and trade other knockoff cookies for the only Oreo-certified knockoff.
Swap Not Oreos for OreNos